Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Exercise 22

Imagine that a small independent bookstore in your neighborhood is holding a special reading and book signing by a well-known author.
a. Describe what your goal(s) might be in arranging this event.
b. Write a press release for the event.
c. What other events might support the same goal(s)
d. Describe how you might use this information in crafting a newspaper advertisement for the store.
e. Compare the press release, the ad and any other events arranged in terms of overall promotional strategy for the store.