
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 9
Some of the most innovative start-ups have been firms that have dared to buck tradition in their distribution choices, like Netflix.com who distributes rental video through mail from their Website. Select four small businesses and come up with unique distribution systems for them. Beyond the differential advantage, what other advantages might this give the firm
Explanation
Unique distribution channel is a way to ...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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