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book Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green cover

Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Edition 4ISBN: 978-0078029424
book Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green cover

Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Edition 4ISBN: 978-0078029424
Exercise 2
The chapter mentioned several unique guerilla marketing pieces that stood out from the rest - the landscaper who used a plastic sandwich bag of decorative stones with his business card and the decorator whose ad was on a wallpaper scrap. Come up with two or three new innovative ways of presenting your message.
Explanation
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Guerrilla marketing is a promotional str...

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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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