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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 10
Assume you have developed innovative new business software and want to sell it internationally. Without doing any research, come up with a list of likely countries. Why did you choose the ones you did If the product had been a nutrition bar or soft drink, would the list be different Why
Explanation
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International marketing and targeting cu...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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