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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 12
Do you know the difference between needs and wants When companies that sell frozen desserts develop their marketing strategy, do they concentrate on satisfying their customers' needs or wants What about a utility company, such as the local power company A humanitarian agency, such as Doctors without Borders
Explanation
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Difference between wants and needs:
The...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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