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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 1
List five functions that illustrate the importance of marketing.
2. A firm doing the right thing emphasizes the importance of marketing to __________
2. A firm doing the right thing emphasizes the importance of marketing to __________
Explanation
Verified
Verified
(1)
Functions of marketing:
The following is the list of functions that illustrate the marketing importance:
• Creating customer value and strong relationship
• Maintaining smooth and productive human resource
• Increase the production with minimum cost
• Managing the competition in the market
• Meeting the financial needs of the company
(2)
Justification:
Generally, all firms aim to deliver the needs of the customers and produce the product which meets the requirements of the customer. Therefore, a firm doing the right thing emphasizes the importance of marketing to its customers.
Functions of marketing:
The following is the list of functions that illustrate the marketing importance:
• Creating customer value and strong relationship
• Maintaining smooth and productive human resource
• Increase the production with minimum cost
• Managing the competition in the market
• Meeting the financial needs of the company
(2)
Justification:
Generally, all firms aim to deliver the needs of the customers and produce the product which meets the requirements of the customer. Therefore, a firm doing the right thing emphasizes the importance of marketing to its customers.
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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