
Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290
Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 13
What are the various components of a marketing strategy
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
Explanation
(a)
Components of marketing strategy:
T...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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