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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 13
What are the various components of a marketing strategy
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
Explanation
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(a)
Components of marketing strategy:
T...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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