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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 7
Black and Decker (http://www.blackanddecker. com) and DeWalt (http://www.dewalt.com) are owned by the same parent company, and both sell similar products. Visit each of their wesites and identify what markets each brand targets. Next, discuss how the two companies use the marketing mix differently to target these unique target markets.
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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