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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 9
Dyson successfully sells its fans and heaters for $150 to $400, whereas most conventional fans sell for around $25. Explain what is the value it creates and how this affects the price it can charge.
Explanation
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In this case, D Fan creates value with i...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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