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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 11
As an intern for Dunkin' Donuts, you have been asked to develop a social media campaign for a new glazed muffin. The objective of the campaign is to increase awareness and trial of the new line of muffins. How would you go about putting such a campaign together
Explanation
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Steps in developing a social media marke...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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