Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 9

A clothing company gives generously to charities and sponsors donation drives to help lower-income teen girls get reasonably priced prom dresses. It also locates its manufacturing plants in countries with few labor laws, such that it does not know if children are working in its factories, and works to prevent union activity among its employees in the United States. Evaluate this company from an ethical and social responsibility perspective.