Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 11

Time-poor consumers have adopted various approaches to "buy" themselves more time, such as (a) voluntarily simplifying their complex lives, (b) using new technologies for greater empowerment and control, (c) using their time productively when traveling or commuting, and (d) multitasking. Identify and describe some products and services that consumers use to implement each of these strategies.