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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 20
Does buying Kashi cereal satisfy a consumer's functional or psychological need How might this information help a Kashi brand manager better promote the product
Explanation
Verified
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Needs of the customer:
Every customer h...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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