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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 12
Different companies emphasize different aspects of attitude in making decisions. Explore the Microsoft (http://www.microsoftstore.com) and Apple (store.apple.com) stores online. Discuss the primary attitude components that they are targeting and how the two stores differ.
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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