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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 15
Companies often emphasize either the functional or psychological needs their products fulfill. Go to Car and Driver 's website (http://www.caranddriver.com) and identify a luxury car company that emphasizes functional needs and one that emphasizes psychological needs.
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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