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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 23
You recently were invited to a formal event at the home of the president of your university. You decide such an event warrants a completely new outfit. Describe three social factors that might influence your purchase decision.
Explanation
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Social Factors are factors like family, ...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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