Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 7

Ballymaloe Country Relish is an Irish delicacy, sold in fine food stores throughout Ireland. For consumers outside Ireland, it also lists various sellers in different countries. Visit ballymaloecountryrelish.ie, click on "Where Can I Buy," and find the most convenient source for you personally. Why does Ballymaloe offer such information and direct links to other retailers What benefits does doing so provide the relish maker, there tailer, and customers