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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 8
B2B VENDOR ANALYSIS
Help David evaluate two software vendors. He has created a chart to help him decide which one to pick. He has rated the two vendors on brand strength, timeliness of deliveries, product quality, and ease of ordering. His firm is generally most interested in quality and then in timeliness. Reputation is somewhat important. The ease of ordering is least important. Please use the toolkit provided in your instructor's Connect course to evaluate the two software vendors.
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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