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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 11
What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buying process discussed in this chapter Use buying a desktop for personal use versus buying over 100 desktops for a firm to illustrate the key points.
Explanation
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Differences between consumer buying proc...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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