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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 10
What is a perceptual map
2. Identify the six positioning steps.
Explanation
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(1)
Perceptual map:
A technique used by...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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