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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 8
A large department store collects data about whatits customers buy and stores these data in a data warehouse. If you were the store's buyer for men's shoes, what would you want to know from the data warehouse that would help you be a more successful buyer
Explanation
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Customer buying decision should be based...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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