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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 17
A sunglasses retailer is trying to determine if there is a significant market for its merchandise in a specific mall location where it is considering opening a store. It has an active Facebook page where customers routinely visit to get coupons, and comment on the latest sunglasses offered. How can this retailer use Facebook and Facebook Insights to decide if it should open the new store
Explanation
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A sunglasses retailer is mulling on the ...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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