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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 16
Go to BMW's website (http://www.bmwusa.com) and identify a few recently introduced brand extensions to the marketplace. Discuss whether you believe the brand extension examples you provided will benefit or harm the firm.
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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