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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 18
How do brands create value for the customer and the firm
2. What are the components of brand equity
2. What are the components of brand equity
Explanation
Verified
Verified
(1)
Justification:
A brand is a sign th...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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