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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 4
Identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity
Explanation
Verified
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Brand equity is concerned with the perce...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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