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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 7
Sears owns several brands, including DieHard, Kenmore, and Craftsman. Each brand features many models that may appeal to various customer groups. Wouldn't it be easier to just identify them all as Sears Justify your answer.
Explanation
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A brand becomes popular among the custom...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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