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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 6
Describe an example of a new product or service that is targeted at the college student market.Using the concept testing discussion in the chapter,describe how you would conduct a concept test for this product or service.
Explanation
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Developing product for college student i...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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