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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 7
Using the same product or service you used in question 5, use the diffusion of innovation theory to assess how quickly it will diffuse based on its relative advantage, compatibility, observability, complexity, and trialability.
Explanation
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Diffusion of innovation means how a prod...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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