
Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290
Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 3
Explain the four service gaps identified by the Gaps Model.
2. List at least two ways to overcome each of the four service gaps.
2. List at least two ways to overcome each of the four service gaps.
Explanation
(1)
Gap's model:
A model which is devel...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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