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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 5
Go to Zappos' website, www.zappos.com, and examine its customer service offerings. Next, go to Reseller Ratings, www.resellerratings.com, and look up Zappos. Based on these reviews, does Zappos have a service gap If so, how can they close it
Explanation
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Service Gap
A service gap results when ...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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