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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 8
You have conducted a zone of tolerance analysis for your local pizza restaurant. You find that the lengths of the reliability and responsiveness boxes are much greater than those of the other three service quality dimensions. You also find that the restaurant is positioned above the zone box on reliability but below the box on responsiveness. What should you tell the manager to do
Explanation
Verified
Verified
Zone of tolerance:
This is the gap or t...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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