Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 12

Prices can vary, depending on the market being served and the novelty of the products. Shapeways allows anyone to upload a design and get it 3D printed. The best designs then are available to other customers to have printed in a variety of materials. Go to https://www.youtube.com/v/qJuTM0Y7U1k and learn more about Shapeways. Then go to its website, www.shapeways.com, and search for "Inception" and click on the design by the user roessnakhan. Note the difference in prices of the item to be printed in plastic versus metal. Now go to Amazon and search for "Inception Totem" and note the prices for a similar metal totem. How does the price of the item vary between Shapeways and Amazon What would account for these differences in price Why would a consumer purchase the product from Shapeways instead of Amazon How is Shapeways communicating value