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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 21
A phone manufacturer is determining a price for its product using a cost-based pricing strategy. The fixed costs are $100,000, and the variable costs are $50,000. If 1000 units are produced and the company wants to have a 30 percent markup, what is the price of the phone
Explanation
Verified
Verified
Cost-plus pricing is the simplest way of...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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