Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 16

Zappos.com, an online shoe seller, has received praise for its stellar supply chain management. Go to http://about.zappos.com/zappos-story/ fulfillment-facility, read the "In the Beginning," "Looking Ahead," and "Customer Testimonial" sections, and see how a shoe ultimately reaches the customer. How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service