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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 7
Discuss the advantages to a retailer like Macy's of expending the time and effort to get merchandise floor-ready at either the point of manufacture or in the distribution center rather than having retail store staff members do it in the stores. Provide the logic behind your answer.
Explanation
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Floor-ready merchandise
Floor-ready mer...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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