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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 10
For each of the following consumer products, identify the type of vertical marketing system used, and justify your answer: (a) Bertolli pasta sold through grocery stores, (b) Krispy Kreme donuts sold through franchises, and (c)www.polo.comby Ralph Lauren.
Explanation
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Vertical distribution channel is the one...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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