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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 3
Visit http://thephelpsagency.com and click on the "Work" tab at the top. Compare the IMC for the different companies. What were the goals of the integrated marketing campaign Which IMC components were used in that particular campaign How do those components contribute to the success of the IMC campaign in achieving its stated goals
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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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