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Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290Marketing 5th Edition by Dhruv Grewal,Michael Levy
Edition 5ISBN: 978-1259446290 Exercise 7
Using the steps in the AIDA model, explain why a potential consumer in Question 1 who views Juicy Couture's advertising may not be ready to go out and purchase a new pair of jeans.
Explanation
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Instructor Notes
The AIDA model suggest...
Marketing 5th Edition by Dhruv Grewal,Michael Levy
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