Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 6

Go to the website for the Children's Advertising Review Unit (CARU), one of the major self-regulatory bodies for children's advertising, at www.asrcreviews.org. Click on "CARU" and then "About Us-CARU" and examine the activities of CARU. How does this form of regulation complement the more formal regulation of federal and state agencies Now look under the News and Publications link. Choose one of the press releases and discuss what action CARU took against the identified company or group. What was the main issue in the case