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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 15
Bernard's, a local furniture company, target markets to college students with apartments and households of young people purchasing their first furniture items. If you worked for Bernard's, what type of media would you use for your advertising campaign Justify your answer.
Explanation
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Instructor Notes
To engage in media pla...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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