Marketing 5th Edition by Dhruv Grewal,Michael Levy

Exercise 4

You are invited to your six-year-old niece's birthday party and bring her the new superhero doll being advertised on television. She's thrilled when she unwraps the gift but is in tears a short time later because her new doll is broken. She explains that on TV, the doll flies and does karate kicks, but when she tried to play with the doll this way, it broke. You decide to call the manufacturer, and a representative tells you he is sorry your niece is so upset but that the ad clearly states the doll does not fly. The next time you see the televised ad, you notice very small print at the bottom that states the doll does not fly. You decide to write a letter to the FTC about this practice. What information should you include in your letter