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book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
book Marketing 5th Edition by Dhruv Grewal,Michael Levy cover

Marketing 5th Edition by Dhruv Grewal,Michael Levy

Edition 5ISBN: 978-1259446290
Exercise 8
A customer raises the following reservations. How do you respond
a. "I really like all the things this copier does, but I don't think it's going to be very reliable. With all those features, something's got to go wrong."
b. "Your price for this printer is higher than the price I saw advertised on the Internet."
Explanation
Verified
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Every customer is different and has thei...

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Marketing 5th Edition by Dhruv Grewal,Michael Levy
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