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Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner
Edition 7ISBN: 978-0073381084Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner
Edition 7ISBN: 978-0073381084 Exercise 10
Investigate the culture of Mexico in more detail by viewing webpages and reading articles on how business salespeople can best sell there. What changes should Ana consider making (as compared to how she probably sold to clients in California) as she calls on prospects in Mexico Make any assumptions necessary.
Explanation
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Case summary:
Ms. AR works as a sales re...
Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner
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