Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh

Exercise 7

Working in teams of four or five, list as many brand names of pizza as you can, including from pizza shops, restaurants, supermarkets, and so on. Merge your list with the lists from other groups or classmates. Then try to identify the target market for each brand. Do they all seem to be after the same market, or are there different brands for different markets What are the separate appeals