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Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
Edition 10ISBN: 978-0073524597Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
Edition 10ISBN: 978-0073524597 Exercise 10
A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation. Working in teams, compose a list of factors consumers might consider when evaluating the total product offer of a vacation resort, a smartphone, and a rental apartment.
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A total product offer is every aspect of...
Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh
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