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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 17
How do roles affect a person's buying behavior? Provide examples.
Explanation
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Roles are social influences like referen...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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