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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 17
Why do buyers involved in straight rebuy purchases require less information than those making new-task purchases?
Explanation
Verified
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A new task purchase is done by an organi...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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