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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 11
How does Zappos encourage word-of-mouth marketing through digital media?
Explanation
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Marketers use a variety of promotional t...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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