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Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769Foundations of Marketing 7th Edition by William Pride,Ferrell
Edition 7ISBN: 978-1305405769 Exercise 2
For each marketing mix element, which service characteristics are most likely to have an impact? Explain.
Explanation
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The following table ...
Foundations of Marketing 7th Edition by William Pride,Ferrell
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