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book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
book Foundations of Marketing 7th Edition by William Pride,Ferrell cover

Foundations of Marketing 7th Edition by William Pride,Ferrell

Edition 7ISBN: 978-1305405769
Exercise 15
Identify the elements of the personal selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not?
Explanation
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The process of personal selling has majo...

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Foundations of Marketing 7th Edition by William Pride,Ferrell
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